“La creatività oggi è uno strumento fondamentale per approcciare qualunque tipo di problematica…”
A company in which anyone is afraid to speak up, to differ, to be daring and original, is closing the coffin door on itself.
Leo Burnett firma il lancio delle McChicken Variation, le nuove ricette nate dalla collaborazione tra McDonald’s e GialloZafferano.
Collective solutions to problems start with individual human beings and individual efforts.
Come negli ultimi 32 anni, oggi vengono rese pubbliche le Cannes Predictions di Leo Burnett Worldwide.
The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself.
Ferrarelle: il “miracolo della natura” torna on-air
Our business is ideas. They grow and flourish best in an atmosphere of congenial collaboration.
Francesco Martini entra in Leo Burnett come Executive Creative Director della sede di Torino e EMEA Creative Lead su FCA.
A really good creative person is more interested in earnestness than in glibness and takes more satisfaction out of converting people than in ‘wowing’ them.
Farsi in quattro è un gesto d’amore: parola di Leo Burnett, che firma la nuova campagna McDonald’s dedicata al Crispy McBacon.
If you’re not fertile and imaginative and full of wonder and curiosity, I urge you to stay away from advertising.